Gaining Insight Into Local Travel Behavior
Zuid-Limburg Bereikbaar is setting up a campaign using conversational ads combined with mobile display to gain insight into the local travel behavior of residents and commuters. By using interactive ads on mobile devices, users are invited to participate in a short survey. These conversational ads encourage engagement and collect valuable data about travel behavior in an approachable way. The goal of the campaign is to gain direct insight into mobility patterns so that South Limburg Bereikbaar can make better plans for traffic and travel improvements in the region.
