Mobile First

Footfall Attribution

Footfall Attribution

Increase the number of store visits from your Mobile Display campaign

Footfall Attribution

Footfall Attribution

Footfall attribution refers to the methods and technologies used to understand how customers are attracted to a store and what their behavior is once they enter the store. This insight enables retailers to optimize their marketing strategies, improve the shopping experience and ultimately increase sales.

Footfall attribution is the process of assigning store visits to specific marketing or promotional measures. The goal is to determine which marketing channels and campaigns are most effective in generating physical store visits. This is similar to online attribution, which measures the effectiveness of digital marketing campaigns by looking at Web site traffic and conversions.

Footfall attribution is a powerful tool for physical stores to better understand the impact of their marketing efforts and customer behavior. By using advanced technologies, retailers can optimize their marketing strategies, improve the customer experience and increase sales. Despite the challenges, footfall attribution offers significant value for retailers looking to compete in an increasingly digital world.

Recent work

Recent work

We use the latest innovative techniques in design and production. With our high quality rich media creatives, the optimal brand experience with the end user is assured.

MIBTL Cases

MIBTL Cases

Discover how we make a difference! Check out our case studies and see how we create unique solutions to various challenges.

MIBTL Reporting

MIBTL Reporting

We handle campaigns from A to Z and guide through every step of the process, from concept to execution. What sets us apart is our dedication to data analysis and reporting. Our detailed reporting gives you in-depth insights into campaign performance and results. These insights enable you to make informed decisions and continually optimize strategy.