Inspiration Campaign for Cooks with Footfall Attribution
Sligro is launching a footfall campaign middles mobile display technology to inspire both hobby cooks and professional chefs and increase store visits. By deploying targeted mobile display ads, cooks are inspired with recipes, cooking tips and product offers that encourage them to go to physical Sligro stores. Footfall attribution allows Sligro to accurately measure the effect of the digital ads by tracking how many people visit the stores after seeing the ads. The goal of the campaign is to increase both engagement and store traffic and to understand the impact of the digital campaigns on physical store visits.