Posifiets Campaign

Zuid-Limburg Bereikbaar launches the Posifiets campaign with the aim of encouraging cycling to school and gaining insight into the reasons why parents do or do not bring their children to school by bike. The campaign uses mobile display ads combined with conversational ads to reach and interactively engage the target audience. Parents are invited via their mobile devices to share their opinions and answer questions about their cycling habits. This approach provides valuable data, while the campaign simultaneously promotes the use of bicycles for school trips, with the goal of reducing traffic congestion and promoting sustainability.