Employer Branding Job Insights Campaign
Securitas Technology is launching a mobile display campaign combined with conversational ads to both reinforce employer branding and help understand the job preferences and areas of interest of its target audience. By deploying interactive ads on mobile devices, users are encouraged to engage in conversation about their career aspirations and job disciplines. This not only helps to engage and inform potential candidates about career opportunities at Securitas, but also collect valuable data about their preferences and skills. The goal of the campaign is twofold: to increase brand awareness as an employer and to gather targeted insights that can contribute to the recruitment process.
