Trendhopper's campaign focuses on the announcement of a new store opening with the goal of encouraging visitors to the new location. By using location-based mobile display advertising, ads are targeted to consumers in the vicinity of the new store. This targeted approach ensures that the right audience is reached, at the right time, via their mobile devices, increasing the likelihood of store visits. The goal is to create increased visibility and engagement around the opening, focusing on local brand awareness and physical store visits to the new store.