ANWB Alarmcentrale is implementing a social display campaign with the aim of strengthening its employer branding and stimulating a constant influx of candidates. By translating existing social media posts to the mobile display network, attractive and authentic ads are shown to a wide audience. These social display banners target potential employees and showcase the working environment, company culture and career opportunities within ANWB Alarmcentrale. The goal is to increase brand value as an employer and encourage direct job applications through this approachable and visually strong campaign.