Simon Lévelt deploys a mobile display campaign to reach the relevant target group during the holiday season and stimulate positive brand association. Using mobile display ads, consumers are addressed at the right time and in a context that fits with the holidays. The campaign is aimed at increasing brand awareness by linking Simon Lévelt products, such as coffee and tea, to the warm and festive feeling of this period. By using attractive visuals, the target group is encouraged to associate the brand with coziness and quality.