State of Art is launching a mobile display campaign with a rich media creative that features an interactive racing game aimed at racing enthusiasts. The campaign combines branding with gamification, inviting users to participate in an immersive racing experience via their mobile device. Adding game elements increases audience engagement while strengthening State of Art's brand awareness. The interactive game not only provides fun, but also encourages users to learn more about the brand, with the goal of increasing brand loyalty and building a long-term connection with racing enthusiasts