Mr. Jealousy is implementing a mobile display campaign to support the brand launch and ongoing campaigns. By using targeted mobile display ads, the brand's visibility is increased and consumers are encouraged to learn about the new brand. The mobile display ads not only support the introduction of Mr. Jealousy. Jealousy, but also amplify the impact of existing campaigns through consistent branding and product promotions. The goal of the campaign is to build brand awareness as well as drive engagement and conversion via mobile devices, appropriate to the target audience.