Redbrick is launching a DOOH (Digital Out of Home) campaign aimed at the DIY audience and construction workers. The aim: to make them aware that construction shoes with steel toe caps can also be hip. By using digital screens around Bouwmaat branches and construction sites, visually powerful and appealing ads are deployed at strategic locations where the target group is. The campaign emphasizes both the safety and style of Redbrick construction shoes, with the aim of changing perceptions and increasing the product's appeal among craftsmen and do-it-yourselfers. The goal is to create brand preference and drive product purchases.