Alken Maes deploys a DOOH (Digital Out of Home) campaign to strengthen their employer branding, with a focus on both a broad audience and specifically beer lovers. Through strategically placed digital screens in targeted locations, such as city centers, hospitality venues and events, attractive ads are displayed highlighting the culture and career opportunities at Alken Maes. The campaign focuses on building brand engagement with a broad target audience, while specifically targeting beer lovers with content that connects to their passion for beer. The goal is to position Alken Maes as an attractive employer, focusing on both craftsmanship and passion for beer.