Early Booking Campaign with Branded Game

Sunweb introduces a playful and interactive campaign to encourage early bookings and increase brand engagement. By combining a branded game with mobile display ads, users are challenged to interact with the brand in a fun way. The game is accessible via mobile devices and encourages users to participate, with a chance to win discounts or prizes. At the same time, valuable data is collected about the target audience, such as preferences and behavioral information. The campaign focuses on increasing engagement and conversions, while Sunweb subtly connects with potential vacationers and encourages them to book a vacation early.

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