This campaign by CM.com is aimed at encouraging users to participate in a quiz during the Grand Prix. Using audio ads, dynamic and engaging audio commercials are deployed that engage fans directly during the event. The quiz is promoted through audio channels, such as streaming services and podcasts, which are listened to during the Grand Prix. This provides targeted interaction with listeners, increasing engagement during the event and actively encouraging them to participate in the quiz, with the possibility of winning prizes. The goal is to increase engagement and strengthen Cm.com's brand loyalty.