Safaripark de Beekse Bergen is running an integrated campaign to reach and encourage day visitors to visit the park. Through mobile display ads combined with TV-sync technology. As the Beekse Bergen TV spot airs, synchronized mobile ads are displayed on viewers' devices, creating a seamless cross-channel experience. This approach reinforces the brand message and encourages immediate action, such as buying tickets or visiting the website via their mobile device. The campaign focuses on increasing engagement and boosting visitor numbers by making smart use of both television airtime and mobile visibility.